Excel Carrier comindo Pratama (XL) was getting rid of its nearest competitor Indosat as the second largest operator in Indonesia. With as many as 25 million customers, could be the end of this year took the position XL of Indosat which has 28.9 million subscribers.
"The number of our mobile customers to stay away 10 per cent when compared to customer-owned Indosat," said President Director of XL Hasnul Suhaimi in Jakarta last week.
Hasnul reveals, XL actually never reach 26.5 million subscribers. However, the policy number menghauskan 1.5 million in the first quarter ago, resulted in the number of remaining XL 25 million. "We have not thought to overtake Indosat, because the number of our customers down. We will be more focused to pursue double-digit revenue from customers with quality, "said Hasnul.
Hasnul not explain in detail the steps to be taken, but at least there are some strategies that will be taken to pursue XL Indosat subscribers until the end of this year.
One strategy to boost the number of XL pelangganya to hold a program titled Festival XL Gadget Rame (Cheap and Meriah), a program designed to welcome the month of Ramadan and Lebaran mengahdirkan various bundling these various gadgets, from cell phones, data modems, up netbook, with special price offer.
For bundling phone, XL offers a number of smart phones from the level of high-end to low-end. Special Blackberry, XL special offer to prospective customers by providing a down payment (cash or credit card) worth Rp 2 million or by way of trade with the old phone is still functioning and complete with batteries and charger. Furthermore, the remainder of price Blacberry purchased new installment will be subject to 0 percent for six months.
Several types of Blackberry offered special prices such as Bold (USD 6.8 million), Storm (USD 6.8 million), and Javelin (USD 5.6 million).
"The number of our mobile customers to stay away 10 per cent when compared to customer-owned Indosat," said President Director of XL Hasnul Suhaimi in Jakarta last week.
Hasnul reveals, XL actually never reach 26.5 million subscribers. However, the policy number menghauskan 1.5 million in the first quarter ago, resulted in the number of remaining XL 25 million. "We have not thought to overtake Indosat, because the number of our customers down. We will be more focused to pursue double-digit revenue from customers with quality, "said Hasnul.
Hasnul not explain in detail the steps to be taken, but at least there are some strategies that will be taken to pursue XL Indosat subscribers until the end of this year.
One strategy to boost the number of XL pelangganya to hold a program titled Festival XL Gadget Rame (Cheap and Meriah), a program designed to welcome the month of Ramadan and Lebaran mengahdirkan various bundling these various gadgets, from cell phones, data modems, up netbook, with special price offer.
For bundling phone, XL offers a number of smart phones from the level of high-end to low-end. Special Blackberry, XL special offer to prospective customers by providing a down payment (cash or credit card) worth Rp 2 million or by way of trade with the old phone is still functioning and complete with batteries and charger. Furthermore, the remainder of price Blacberry purchased new installment will be subject to 0 percent for six months.
Several types of Blackberry offered special prices such as Bold (USD 6.8 million), Storm (USD 6.8 million), and Javelin (USD 5.6 million).
0 comments:
Post a Comment